Comparison of Willingness to Pay for Quality Air and Renewable Energy Considering Urban Living Experience

Rui Zhou, Hiroatsu Fukuda (), You Li and Yafei Wang
Additional contact information
Rui Zhou: Faculty of Environmental Engineering, The University of Kitakyushu, Kitakyushu 808-0135, Japan
Hiroatsu Fukuda: Department of Architecture, The University of Kitakyushu, Kitakyushu 808-0135, Japan
You Li: Faculty of Environmental Engineering, The University of Kitakyushu, Kitakyushu 808-0135, Japan
Yafei Wang: Faculty of Environmental Engineering, The University of Kitakyushu, Kitakyushu 808-0135, Japan

Energies, 2023, vol. 16, issue 2, 1-21

Abstract: Currently, quality air and renewable energy are main concerns in protecting the environment. Comparing willingness to pay for quality air and renewable energy is rare in the existing literature. However, the public faces these issues simultaneously. In addition, population mobility under China’s household registration system, i.e., urban living experience, may affect the willingness to pay for environmental protection. Consequently, the difference between people’s willingness to pay for quality air and renewable energy in China is discussed. Binary logistic regression is adopted to analyze the correlation factors based on data from the China General Social Survey. The results show that willingness to pay is influenced by environmental attitudes, awareness of energy use, government responsibilities, age, household income level, and trust. The effects of urban living experience on willingness to pay weakens as age decreases. Thus, improving environmental awareness and specialized knowledge remain important means of promoting willingness to pay. Our findings can help marketers and policy designers develop balanced or targeted measures when taking joint actions.

Keywords: willingness to pay; quality air; renewable energy; urban living experience; China General Social Survey (search for similar items in EconPapers)
JEL-codes: Q Q0 Q4 Q40 Q41 Q42 Q43 Q47 Q48 Q49 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/1996-1073/16/2/992/pdf (application/pdf)
https://www.mdpi.com/1996-1073/16/2/992/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jeners:v:16:y:2023:i:2:p:992-:d:1037360

Access Statistics for this article

Energies is currently edited by Ms. Agatha Cao

More articles in Energies from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().