Examining Protection Motivation and Network Externality Perspective Regarding the Continued Intention to Use M-Health Apps

Yumei Luo, Guiping Wang, Yuwei Li and Qiongwei Ye
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Yumei Luo: College of Business and Tourism Management, Yunnan University, Kunming 650091, China
Guiping Wang: College of Business and Tourism Management, Yunnan University, Kunming 650091, China
Yuwei Li: College of Business and Tourism Management, Yunnan University, Kunming 650091, China
Qiongwei Ye: Business School, Yunnan University of Finance and Economics, Kunming 650221, China

IJERPH, 2021, vol. 18, issue 11, 1-17

Abstract: M-health apps have developed rapidly and are widely accepted, but users’ continued intention to use m-health apps has not been fully explored. This study was designed to obtain a better understanding of users’ continued intention to use m-health apps. We developed a theoretical model by incorporating the protection motivation theory and network externalities and conducted an empirical study of a 368-respondent sample. The results showed that: (1) perceived vulnerability has a direct impact on users’ self-efficacy and response efficacy; (2) self-efficacy and response efficacy have a direct impact on users’ attitudes and continued intention; (3) network externalities affect users’ attitudes and continued intention, among which direct network externalities have an indirect impact on users’ continued intention through attitude; and (4) the impacts of self-efficacy, response efficacy, and indirect network externalities on continued intention are partially meditated by attitudes.

Keywords: m-health apps; protection motivation theory; network externality; continued intention; perceived vulnerability; self-efficacy; response efficacy (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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