Diamond Model of Green Commitment and Low-Carbon Travel Motivation, Constraint, and Intention

An-Jin Shie, You-Yu Dai, Ming-Xing Shen, Li Tian, Ming Yang, Wen-Wei Luo, Yenchun Jim Wu and Zhao-Hui Su
Additional contact information
An-Jin Shie: College of Business Administration, Huaqiao University, Quanzhou 362021, China
You-Yu Dai: International Business School, Shandong Jiaotong University, Weihai 264209, China
Ming-Xing Shen: International College, Krirk University, Bangkok 10220, Thailand
Li Tian: International Business School, Shandong Jiaotong University, Weihai 264209, China
Ming Yang: International College, Krirk University, Bangkok 10220, Thailand
Wen-Wei Luo: School of Marxism, Huaqiao University, Quanzhou 362021, China
Yenchun Jim Wu: Graduate Institute of Global Business and Strategy, National Taiwan Normal University, Taipei 106, Taiwan
Zhao-Hui Su: College of Business Administration, Huaqiao University, Quanzhou 362021, China

IJERPH, 2022, vol. 19, issue 14, 1-21

Abstract: Although consumers generally accept and care about environmental issues, consumers have not adjusted their behavior accordingly. Based on the diamond model theory, this study proposes and tests the direct impact of personal green commitments on low-carbon travel motivation and constraint, and the possibility of subsequent low-carbon travel intention. According to the results of 358 valid questionnaire surveys, this study shows that green commitments positively affect the low-carbon travel motivation and intention, while negatively affecting the low-carbon travel constraint. The low-carbon travel motivation has some mediating effects. The research results can be used as a reference by relevant managers of the tourism industry to make changes in the content of travel services that are more suitable for specific populations.

Keywords: low-carbon travel; green commitment; low-carbon travel motivation; low-carbon travel constraint (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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