Sustainable Entrepreneurship in the Transport and Retail Supply Chain Sector

Cristian Negrutiu, Cristinel Vasiliu and Calcedonia Enache
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Cristian Negrutiu: Business Administration Doctoral School, The Bucharest University of Economic Studies, Piata Romana 6, 010374 Bucharest, Romania
Cristinel Vasiliu: Department of Business, Consumer Sciences and Quality Management, The Bucharest University of Economic Studies, Piata Romana 6, 010374 Bucharest, Romania
Calcedonia Enache: Department of Business, Consumer Sciences and Quality Management, The Bucharest University of Economic Studies, Piata Romana 6, 010374 Bucharest, Romania

JRFM, 2020, vol. 13, issue 11, 1-12

Abstract: The present study investigated the factors that influence the feasibility and competitive advantage of a digital freight forwarder through a binary logistic regression model. The research is a concrete application of sustainable entrepreneurship in the transport and supply chain sector. The novelty of this topic presents a research gap that needs to be covered with dedicated studies. After the literature review and concept clarification, the article presents quantitative research involving an online questionnaire administered among a sample of transporters in Romania. Through analysis of the data collected from 405 respondents, it was found that the most important factors when selecting a digital freight forwarder are the existence of both sales and dispatch departments. Furthermore, apart from greening the industry, a digital freight forwarder has several other advantages for all stakeholders and society. The study concludes that the concept has the potential to disrupt the entire industry through a unique combination of efficiency, transparency, and sustainability.

Keywords: sustainable entrepreneurship; retail supply chain; sustainable development; digital technology; transport; freight forwarding (search for similar items in EconPapers)
JEL-codes: C E F2 F3 G (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

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