The Effect of Public Traffic Accessibility on the Low-Carbon Awareness of Residents in Guangzhou: The Perspective of Travel Behavior

Qingyin Li, Meilin Dai, Yongli Zhang and Rong Wu ()
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Qingyin Li: School of Architecture and Urban Planning, Guangdong University of Technology, Guangzhou 510062, China
Meilin Dai: School of Architecture and Urban Planning, Guangdong University of Technology, Guangzhou 510062, China
Yongli Zhang: School of Architecture and Urban Planning, Guangdong University of Technology, Guangzhou 510062, China
Rong Wu: School of Architecture and Urban Planning, Guangdong University of Technology, Guangzhou 510062, China

Land, 2023, vol. 12, issue 10, 1-20

Abstract: The demand for transportation among urban residents in China is increasing in tandem with the nation’s population growth, rising consumption levels, and increasing car ownership rates. Breaking the existing high-carbon travel practices and reshaping positive low-carbon awareness represents an inevitable way to change existing transportation structures and reduce urban traffic congestion and carbon emissions. A mediating effect model was employed and we found that community satisfaction is an essential variable in the effect of traffic accessibility and travel behavior on low-carbon awareness. First, the impact of residents’ zero and low-carbon actions on their low-carbon awareness is mediated by community satisfaction. Furthermore, compared to high-income groups, community satisfaction exerts a robust mediating influence on low-income groups. The mediating effect of community satisfaction on the relationship between residential proximity to commercial centers and low-carbon awareness among individuals with low incomes is evident. Based on these findings, this paper explores the heterogeneity and associated measures of low-carbon awareness among residents. The conclusion of this study provides suggestions to promote residents’ low-carbon awareness by improving their travel experience from the perspective of community construction, providing scientific reference and a basis for the formulation of transportation policies for low-carbon city construction.

Keywords: low-carbon awareness; travel behavior; public traffic accessibility; community satisfaction; mediating effect (search for similar items in EconPapers)
JEL-codes: Q15 Q2 Q24 Q28 Q5 R14 R52 (search for similar items in EconPapers)
Date: 2023
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