Pandemic Boosts Prospects for Recovery of Rural Tourism in Serbia

Tamara Gajić (), Filip Đoković, Ivana Blešić, Marko D. Petrović, Milan M. Radovanović, Dragan Vukolić, Marija Mandarić, Goran Dašić, Julia A. Syromiatnikova and Andrej Mićović
Additional contact information
Tamara Gajić: Geographical Institute “Jovan Cvijić” SASA, 11000 Belgrade, Serbia
Filip Đoković: College of Organizational Studies—EDUKA, 11000 Belgrade, Serbia
Ivana Blešić: Institute of Sports, Tourism and Service, South Ural State University, 454080 Chelyabinsk, Russia
Marko D. Petrović: Geographical Institute “Jovan Cvijić” SASA, 11000 Belgrade, Serbia
Milan M. Radovanović: Geographical Institute “Jovan Cvijić” SASA, 11000 Belgrade, Serbia
Dragan Vukolić: Faculty of Hotel Management and Tourism, University of Kragujevac, 36210 Vrnjačka Banja, Serbia
Marija Mandarić: Faculty of Hotel Management and Tourism, University of Kragujevac, 36210 Vrnjačka Banja, Serbia
Goran Dašić: Modern Business School, 11000 Belgrade, Serbia
Julia A. Syromiatnikova: Institute of Sports, Tourism and Service, South Ural State University, 454080 Chelyabinsk, Russia
Andrej Mićović: Faculty of Hotel Management and Tourism, University of Kragujevac, 36210 Vrnjačka Banja, Serbia

Land, 2023, vol. 12, issue 3, 1-20

Abstract: Rural tourism in Serbia had its chance to shine with the advent of the COVID-19 pandemic. The aim of this study was to determine to what extent the quality of rural service can contribute to improving rural tourism, and predictions for the continuation of the trend in terms of increasing the number of overnight stays in rural households. The obtained results show a small number of services in the sector could be improved, but that all elements except price value can influence the future development of rural tourism and that the number of overnight stays is expected to continue to grow. The importance and innovativeness of the research is reflected in the specific methodology that was applied, and the results complement those of previous research. It has been shown that villages in Serbia can create a barrier against COVID-19 through tourism.

Keywords: rural tourism; COVID-19; service quality; predictions; Serbia (search for similar items in EconPapers)
JEL-codes: Q15 Q2 Q24 Q28 Q5 R14 R52 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (9)

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Persistent link: https://EconPapers.repec.org/RePEc:gam:jlands:v:12:y:2023:i:3:p:624-:d:1088911

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