The Impact of Bancassurance Interaction on the Adoption Behavior of Green Production Technology in Family Farms: Evidence from China

Linwei Wang, Yixin Hu and Rong Kong ()
Additional contact information
Linwei Wang: College of Economics and Management, Northwest A&F University, Xianyang 712100, China
Yixin Hu: College of Economics and Management, Northwest A&F University, Xianyang 712100, China
Rong Kong: College of Economics and Management, Northwest A&F University, Xianyang 712100, China

Land, 2023, vol. 12, issue 5, 1-26

Abstract: In the context of increasingly severe resource and environmental constraints, accelerating family farms to take the path of green agricultural development is an urgent practical problem to be solved. The bancassurance interaction, an innovative form of financial support policy for agriculture, can effectively alleviate the risks and credit rationing problems faced by family farms in the operation process, provide new opportunities for green production of family farms, and is of great significance to promoting sustainable agricultural development. This study uses data from 564 planting family farms in Shaanxi Province to analyze the impact of the bancassurance interaction on adopting green production technology in family farms and its mechanism, paying particular attention to the heterogeneous effects of the family life cycle and family economic level. The results of this study show that the bancassurance interaction has a significant positive impact on the adoption of green production technology by family farms. Compared with agricultural credit and insurance, the effect of the bancassurance interaction on adopting green production technologies is more evident. The analysis of the impact mechanism shows that the bancassurance interaction can promote the adoption of green production technology in family farms through three channels: increasing investment in agricultural production, expanding the scale of land management, and strengthening exchanges of green technology. Among them, the effect of increasing agrarian production investment is the most pronounced. The heterogeneity analysis shows that the impact of the bancassurance interaction on the green production technology of family farms varies significantly according to the family life cycle and economic level. Family farms at the dependency stage and low-income level were more willing to adopt green production technologies driven by the bancassurance interaction. Therefore, it is necessary to continuously innovate the interaction mode between banks and insurance companies, rationally allocating agricultural production factors and combining the actual situation of each family farm to strengthen the leading role of the bancassurance interaction in adopting green production technologies and promoting high-quality agricultural development.

Keywords: bancassurance interaction; green production; family farm; production factor allocation; family life cycle; family economic level (search for similar items in EconPapers)
JEL-codes: Q15 Q2 Q24 Q28 Q5 R14 R52 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
https://www.mdpi.com/2073-445X/12/5/941/pdf (application/pdf)
https://www.mdpi.com/2073-445X/12/5/941/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jlands:v:12:y:2023:i:5:p:941-:d:1130285

Access Statistics for this article

Land is currently edited by Ms. Carol Ma

More articles in Land from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().