Exploring Information and Communication Technologies as Driving Forces in Hotel SMEs Performance: Influence of Corporate Social Responsibility

José Manuel Santos-Jaén (), Ana León-Gómez, Daniel Ruiz-Palomo, Francisca García-Lopera and María del Carmen Valls Martínez
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José Manuel Santos-Jaén: Department of Accounting and Finance, University of Murcia, 30100 Murcia, Spain
Ana León-Gómez: Department of Finance and Accounting, University of Malaga, 29016 Málaga, Spain
Daniel Ruiz-Palomo: Department of Finance and Accounting, University of Malaga, 29016 Málaga, Spain
Francisca García-Lopera: Department of Applied Economics (Mathematics), University of Malaga, 29016 Málaga, Spain
María del Carmen Valls Martínez: Economics and Business Department, University of Almeria, 04120 Almería, Spain

Mathematics, 2022, vol. 10, issue 19, 1-15

Abstract: This paper aims to analyze whether Corporate Social Responsibility (CSR) can be considered as a mediator variable on the relationship among Information and Communication Technologies (ICT) adoption and SMEs performance in the hotel industry due to the lack of general consensus on the direction of this relationship. Furthermore, future expectations about the economic cycle might be a determining factor in business decision-making. Therefore, we also analyze whether these expectations influence hotel managers to adopt CSR strategies and, indeed, influences on the hotel’s performance. To this end, partial least squares structural equation modeling (PLS-SEM) is applied to a sample of 117 Spanish hotel SMEs. These results have practical implications in considering ICT adoption as a source of competitive advantage that will facilitate the implementation of CSR practices in hotels, thus improving firm performance.

Keywords: corporate social responsibility; future expectations; ICT adoption; hotel performance; partial least square structural equation modelling (PLS-SEM) (search for similar items in EconPapers)
JEL-codes: C (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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