Sustainable Design Factors and Solutions Analysis and Assessment for the Graphic Design Industry: A Hybrid Fuzzy AHP–Fuzzy MARCOS Approach

Chia-Liang Lin ()
Additional contact information
Chia-Liang Lin: The Faculty of Art and Design, Quzhou College of Technology, Quzhou 324000, China

Mathematics, 2024, vol. 12, issue 24, 1-27

Abstract: Within the realm of graphic design sustainability, selecting appropriate solutions has become a crucial strategic decision for organizations aiming to optimize their operations. This paper presents a novel hybrid multi-criteria decision-making (MCDM) approach, integrating a fuzzy analytical hierarchy process (FAHP) and fuzzy measurement alternatives and ranking according to compromise solution (FMARCOS). Evaluation criteria for graphic design sustainability are determined through consultation with experts, with their judgments expressed using linguistic terms based on fuzzy numbers. Criteria weights are calculated using FAHP, and the ranking and selection of the optimal potential solution are determined using FMARCOS. Subsequently, sensitivity analysis of the criteria weights is conducted to validate the results. Findings indicate that the integrated FAHP and FMARCOS model provides a robust and adaptable assessment framework for graphic design sustainability, enabling companies to navigate complexities strategically and effectively. The key contribution of this research is its emphasis on a systematic and objective model, offering practical insights relevant to the industry. It also serves as a valuable benchmark for future research in similar fields.

Keywords: MCDM; graphic design sustainability; FAHP; fuzzy theory; FMARCOS (search for similar items in EconPapers)
JEL-codes: C (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/2227-7390/12/24/4014/pdf (application/pdf)
https://www.mdpi.com/2227-7390/12/24/4014/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jmathe:v:12:y:2024:i:24:p:4014-:d:1549279

Access Statistics for this article

Mathematics is currently edited by Ms. Emma He

More articles in Mathematics from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().