Cardless Banking System in Malaysia: An Extended TAM

Qaisar Ali, Shazia Parveen, Hakimah Yaacob and Zaki Zaini
Additional contact information
Shazia Parveen: Azman Hashim International Business School, Universiti Teknologi Malaysia, Skudai 81310, Johor, Malaysia
Hakimah Yaacob: Faculty of Islamic Economics and Finance, Universiti Islam Sultan Sharif Ali, Bandar Seri Begawan BE1310, Brunei
Zaki Zaini: Faculty of Islamic Economics and Finance, Universiti Islam Sultan Sharif Ali, Bandar Seri Begawan BE1310, Brunei

Risks, 2021, vol. 9, issue 2, 1-16

Abstract: The main objective of this study is to analyse consumers’ behavioural intentions to use cardless banking technology in Malaysia. The intentions to use this technology are evaluated through an extended Technology Acceptance Model (TAM) framework. The data were collected from 447 Maybank and Hong Leong Bank customers in Selangor and Kuala Lumpur. The results show that self-efficacy (SE) had a positive impact on the perceived ease of use (PEOU), while perceived risk (PR) had a negative impact on perceived usefulness (PU) and intention to use (IU) cardless banking. Next, the perceived ease of use (PEOU) had a positive impact on perceived usefulness (PU). The results further support the idea that perceived usefulness (PU) and perceived ease of use (PEOU) had the strongest impacts on intention to use (IU). The practical implications of this study suggest that developers of cardless banking technology should introduce secure, less complicated, and easily accessible technology to improve consumers’ intentions to use. The perceived usefulness of this technology can be improved through promotional strategies and consumer training. Theoretically, this study has successfully extended TAM in the context of cardless banking technology in Malaysia. Moreover, this study will assist bankers in designing effective marketing strategies to attract more customers, which will add significant value to the overall business of the banking industry.

Keywords: cardless banking; fraud protection; customer intention; TAM; Malaysia (search for similar items in EconPapers)
JEL-codes: C G0 G1 G2 G3 K2 M2 M4 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
https://www.mdpi.com/2227-9091/9/2/41/pdf (application/pdf)
https://www.mdpi.com/2227-9091/9/2/41/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jrisks:v:9:y:2021:i:2:p:41-:d:499735

Access Statistics for this article

Risks is currently edited by Mr. Claude Zhang

More articles in Risks from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().