Transportation or Narrative Completion? Attentiveness during Binge-Watching Moderates Regret

Matthew Pittman and Emil Steiner
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Matthew Pittman: School of Advertising & Public Relations, University of Tennessee, Knoxville, TN 37996, USA
Emil Steiner: Department of Journalism, Rowan University, Glassboro, NJ 08028, USA

Social Sciences, 2019, vol. 8, issue 3, 1-14

Abstract: Extant results on the binge-watching outcomes have been mixed. This study sought to examine the crucial factor of attentiveness that might help to enhance viewer experience and mitigate post-binge regret, as well as differentiate the motivation of narrative transportation from narrative completion. While narrative transportation involves a viewer getting unconsciously swept away by the story, the motivation of narrative completion is a more self-aware, cognizant effort to progress through the story. A survey ( N = 800) determined that the degree to which an individual pays attention to a show may either increase or decrease subsequent regret, depending on the motivation for binge-watching.

Keywords: binge-watching; streaming video; television; media effects; audience studies (search for similar items in EconPapers)
JEL-codes: A B N P Y80 Z00 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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