Enhancing Bank Loyalty through Sustainable Banking Practices: The Mediating Effect of Corporate Image

Nicholas Igbudu, Zanete Garanti and Temitope Popoola
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Nicholas Igbudu: Business Administration Department, Cyprus International University, Nicosia 99258, North Cyprus, Turkey
Zanete Garanti: Business Administration Department, Cyprus International University, Nicosia 99258, North Cyprus, Turkey
Temitope Popoola: Business Administration Department, Cyprus International University, Nicosia 99258, North Cyprus, Turkey

Sustainability, 2018, vol. 10, issue 11, 1-11

Abstract: As the demand for a more sustainable society increases, adopting a sustainable banking approach serves as a competitive advantage for banks that are focused on attaining bank loyalty. This study revolves around understanding the role of sustainable banking practices in bank loyalty while exploring the mediating effect of corporate image on the relationship between sustainable banking practices and bank loyalty. For this study, 511 questionnaires derived from customers of the banking sector were adopted. Results from structural equation modeling showed that sustainable banking practices positively and directly affected bank loyalty and corporate image, corporate image directly and positively affected bank loyalty, and corporate image also mediated the relationship between sustainable banking practices and bank loyalty.

Keywords: sustainable banking; corporate image; bank loyalty (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (19)

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Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:10:y:2018:i:11:p:4050-:d:180678

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