Serbian Organic Food Consumer Research and Bioeconomy Development

Aleksandar Grubor, Nikola Milicevic and Nenad Djokic
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Aleksandar Grubor: Department of Trade, Marketing and Logistics, Faculty of Economics in Subotica, University of Novi Sad, 24000 Subotica, Serbia
Nikola Milicevic: Department of Trade, Marketing and Logistics, Faculty of Economics in Subotica, University of Novi Sad, 24000 Subotica, Serbia
Nenad Djokic: Department of Trade, Marketing and Logistics, Faculty of Economics in Subotica, University of Novi Sad, 24000 Subotica, Serbia

Sustainability, 2018, vol. 10, issue 12, 1-12

Abstract: The bioeconomy has been introduced as a potential answer to some of the issues that modern mankind is confronted with: Climate change, industrial restructuring, food security, health, and energy security. In its goal to establish sustainable green growth, the bioeconomy relies heavily on the agriculture and food sector, whereas a special place belongs to organic food. Increasing organic food consumption depends on understanding organic food consumers. Research of their profile, both worldwide and in Serbia, has failed to find their common characteristics. In this paper, results of research with the first application of a logit model in defining domestic organic food consumers are presented. The results showed they were urban, highly educated, and with higher income. The greatest obstacle for increasing their future consumption of organic food was its insufficient availability. The paper provides managerial implications as well.

Keywords: bioeconomy; sustainable development; organic food; consumer research; Serbia (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

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