Research on the Influencing Mechanism of Traditional Cultural Values on Citizens’ Behavior Regarding the Reuse of Recycled Water

Kun Liu, Hanliang Fu and Hong Chen
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Kun Liu: School of Management, Xi’an University of Architecture and Technology, Xi’an 710055, China
Hanliang Fu: School of Management, Xi’an University of Architecture and Technology, Xi’an 710055, China
Hong Chen: School of Water Resources and Environment, China University of Geosciences, Beijing 100083, China

Sustainability, 2018, vol. 10, issue 1, 1-15

Abstract: In order to explore the influence mechanism of traditional Chinese culture values on urban residents’ acceptance of the reuse of recycled water, this paper selects interdependent self-constructional indicators representing the dependency relation between people as the representative of traditional culture values. In this paper, interdependent self-constructional indicators are introduced based on a technology acceptance model (TAM), in order to establish a hypothesis model. Following this, the writer conducts a study that shows the influence on the acceptance of recycled water through the formation of interdependent self-construction. Finally, the influence mechanism of traditional cultural values on citizens’ behavior regarding the reuse of recycled water is determined. To start with, the writer verifies the reliability and validity of data from 584 samples, and then tests the goodness-of-fit between the sample data and the hypothesis model by AMOS21.0 (software). On this basis, the writer analyzes the direct and indirect influence through the hypothesis model and finds that the interdependent self-constructional intensity will accelerate the acceptance process of recycled water technology by positively influencing a change in the residents’ attitudes to recycled water. The conclusion shows that traditional Chinese cultural values have a certain influence on urban residents’ acceptance of the reuse of recycled water. Meanwhile, the writer clarifies the influence’s mechanism.

Keywords: recycled water; cultural values; technology acceptance model; structural equation model (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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