An Assessment of Regional Sustainability through Quality Labels for Small Farmers’ Products: A Slovak Case Study

Jana Jaďuďová, Iveta Marková, Emília Hroncová and Jana Hroncová Vicianová
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Jana Jaďuďová: Department of Environmental Management, Faculty of Natural Sciences, Matej Bel University in Banská Bystrica, Tajovského 40, 974 01 Banská Bystrica, Slovakia
Iveta Marková: Department of Environmental Management, Faculty of Natural Sciences, Matej Bel University in Banská Bystrica, Tajovského 40, 974 01 Banská Bystrica, Slovakia
Emília Hroncová: Department of Environmental Management, Faculty of Natural Sciences, Matej Bel University in Banská Bystrica, Tajovského 40, 974 01 Banská Bystrica, Slovakia
Jana Hroncová Vicianová: Department of Corporate Economics and Management, Faculty of Economics, Matej Bel University in Banská Bystrica, Tajovského 10, 975 90 Banská Bystrica, Slovakia

Sustainability, 2018, vol. 10, issue 4, 1-16

Abstract: Regional product labelling can help develop regional business activities, especially with traditional regional products. Their general popularity is a significant source of income for less-developed regions. The Gemer-Malohont region is an economically underdeveloped area with a high unemployment rate. The subject of the survey was focused on regional food products that are made by small farmers. The analysis was carried out using data from a questionnaire survey on the period April–July 2017 in each of the region’s districts. The results obtained by the questionnaire survey were processed with the use of statistical methods (two-step cluster analysis, radar chart, box-plots, regression analysis) using Microsoft Excel and the IBM SPSS Statistics 23 software. We divided consumers into two groups—knowledgeable regional food purchasers and priced-oriented consumers—based on their preference for regional food and through cluster analysis. We show that the more developed regions (Rimavská Sobota and Rož?ava) show a higher rate of purchase of regional foods. Less-developed regions (Poltár, Revúca) are represented by lower-income consumers for whom the food price is the decisive criterion. Local residents of backward regions should pay attention to domestic food and local small farmers who are tools for the creation of local capital and local development.

Keywords: local activities; regional products; sustainability support (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:10:y:2018:i:4:p:1273-:d:142311

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