Internet’s User Perception of Corporate Social Responsibility in Hotel Services

Alejandro García-Pozo, José Mondéjar-Jiménez and José Luis Sánchez-Ollero
Additional contact information
Alejandro García-Pozo: Department of Applied Economics, University of Malaga, 29071 Malaga, Spain
José Mondéjar-Jiménez: Department of Applied Economics, University of Castile La Mancha, 16002 Cuenca, Spain
José Luis Sánchez-Ollero: Department of Applied Economics, University of Malaga, 29071 Malaga, Spain

Sustainability, 2019, vol. 11, issue 10, 1-14

Abstract: The objective of this study was to use the perceptions of internet users to analyse the effect of the social, economic and environmental dimensions of corporate social responsibility (CSR) implemented by hotel establishments in order to determine whether those dimensions are perceived by consumers. Our analysis was based on a sample, distributed by age, sex and province segments, obtained from the Andalusian population between 16 and 74 years of age who are users of travel websites (e.g., TripAdvisor, Booking) and hotels corporate websites. A questionnaire was used to investigate each latent factor related to the three main dimensions of CSR that may affect the perceptions of accommodation service consumers. The questionnaire was statistically validated and developed in previous economic studies in this field. The data were analysed using Partial Last Square (PLS) methodology. The results confirm the validity of the three dimensions analysed, although consumers appear to play more relevance upon economic and environmental factors than upon the social components of CSR.

Keywords: corporate social responsibility; economic; environmental and social responsibility; Internet; hotel services; Spain (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/2071-1050/11/10/2916/pdf (application/pdf)
https://www.mdpi.com/2071-1050/11/10/2916/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:11:y:2019:i:10:p:2916-:d:233497

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().