How Does Carbon Footprint Create Shared Values in the Wine Industry? Empirical Evidence from Prosecco Superiore PDO’s Wine District

Luigino Barisan, Marco Lucchetta, Cristian Bolzonella and Vasco Boatto
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Luigino Barisan: Department of Land, Environment, Agriculture and Forestry (TESAF), Via dell’Università, 16-35020 Legnaro (Padova), Italy
Marco Lucchetta: Department of Land, Environment, Agriculture and Forestry (TESAF), Via dell’Università, 16-35020 Legnaro (Padova), Italy
Cristian Bolzonella: Department of Land, Environment, Agriculture and Forestry (TESAF), Via dell’Università, 16-35020 Legnaro (Padova), Italy
Vasco Boatto: Department of Land, Environment, Agriculture and Forestry (TESAF), Via dell’Università, 16-35020 Legnaro (Padova), Italy

Sustainability, 2019, vol. 11, issue 11, 1-13

Abstract: Nowadays, the wine sector’s entrepreneurs are increasingly aware of the relevance of sustainability representing a crucial point for society, economy and the environment. This paper aims to describe Conegliano Valdobbiadene Prosecco DOCG (Controlled and Guaranteed Denomination of Origin) firms’ behaviour focusing on how strategic incorporation of environmentally sustainable practices and social actions contribute to strengthen their competitiveness and deliver shared value for the community. Using partial least squares structural equation modelling (PLS-SEM), survey data from 128 sparkling wine firms are analysed. The results highlight the roles of carbon footprint and employment as drivers in the creation of shared values (SVs), considering the major export markets of Prosecco Superiore DOCG. This empirical evidence may be of interest to firms in the wine sector when considering, in their business decisions, the added commercial value that is derived for the adoption of environmental practices and sustainable social actions. Hence, following this logic, they can manage more inclusive and virtuous paths towards positive social entrepreneurship and an environmental externality to the community.

Keywords: Conegliano Valdobbiadene Prosecco DOCG; partial least squares structural equation modelling (PLS-SEM); wine market and community; lower carbon emissions; employment; sustained competitive strategies (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:11:y:2019:i:11:p:3037-:d:235276

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