Determinants of Continuous Intention on Food Delivery Apps: Extending UTAUT2 with Information Quality

Suk Won Lee, Hye Jin Sung and Hyeon Mo Jeon
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Suk Won Lee: Department of Hotel, Tourism, and Foodservice Management, Dongguk University-Gyeonju, 123, Dongdae-ro, Gyeongju-si, Gyeongsangbuk-do 38066, Korea
Hye Jin Sung: Department of Foodservice Management, Pai Chai University, 155-40, Baejae-ro, Seo-gu, Daejeon-si 35345, Korea
Hyeon Mo Jeon: Department of Hotel, Tourism, and Foodservice Management, Dongguk University-Gyeonju, 123, Dongdae-ro, Gyeongju-si, Gyeongsangbuk-do 38066, Korea

Sustainability, 2019, vol. 11, issue 11, 1-15

Abstract: This study empirically analyzes an extended Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model that augments information quality to identify the determinants of continuous use intention for food delivery software applications. A sample survey of 340 respondents who had ordered or purchased food through delivery apps was used for the analysis. The results indicate that habit had the strongest influence on continuous use intention, followed by performance expectancy and social influence. Furthermore, information quality had an indirect effect on continuous use intention via performance expectancy. Consequently, this study confirms the importance of information quality, performance expectancy, habit, and social influence as factors in inducing users’ continuous use intention for food delivery apps. These findings expand previous research in online-to-offline business in the field of food services and suggest practical implications. Ultimately, the model proposed and validated in this study may be employed as a basis for future research on consumer behavior in the field of food e-commerce services.

Keywords: O2O; food delivery app; UTAUT2; information quality; continuous intention; food service consumer (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (40)

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