A Study on Consumers’ Preferences for the Palace Museum’s Cultural and Creative Products from the Perspective of Cultural Sustainability

Jui-Che Tu, Li-Xia Liu and Yang Cui
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Jui-Che Tu: Graduate School of Design, National Yunlin University of Science and Technology, Yunlin 64002, Taiwan
Li-Xia Liu: Graduate School of Design, National Yunlin University of Science and Technology, Yunlin 64002, Taiwan
Yang Cui: School of Art and Communication, Beijing Technology and Business University, Beijing 100048, China

Sustainability, 2019, vol. 11, issue 13, 1-23

Abstract: In recent years, the development and design of the cultural and creative products of the Palace Museum in Beijing have become a hot topic in the product design field. Many critics have pointed out that cultural and creative products have failed to faithfully convey the implied meanings of the cultural stories of the Palace Museum. To effectively narrow the cognitive gap between designers and consumers, designers must urgently clarify the relationship between different design attributes and consumer preferences. The questionnaires were used to obtain data from 297 subjects. Through SPSS statistical software, the results were analyzed by descriptive statistics, explore factor analysis (EFA), independent sample t -test, and ANOVA to explore consumers’ attitudes and preferences on the Palace Museum’s cultural and creative products. The results showed that consumers attach great importance to factors such as “cultural connotation” and “unique creativity” when choosing the Palace Museum’s cultural and creative products. The consumer in different genders had significant differences in the design factors of the Palace Museum’s cultural and creative products. There were significant differences in the factors of “Forbidden City culture”, “cultural sustainability” and “traditional culture” to different educational backgrounds. There were significant differences in the factor of “Forbidden City culture” to different ages. There were significant differences in the factors of “cultural traits” and “cultural identity” between the with and without a design background groups. The results of this study will identify the key factors for the design of the Palace’s Museum cultural and creative products and provide references for designers.

Keywords: cultural sustainability; the Palace Museum; cultural and creative products; consumer preferences; purchasing intention (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

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