Convention Tourism and Sustainability: Exploring Influencing Factors on Delegate Green Behavior That Reduce Environmental Impacts

Heesup Han, Soyeun Lee, Amr Al-Ansi, Hyeon-Cheol Kim, Hyungseo Bobby Ryu, Jinkyung Jenny Kim and Wansoo Kim
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Heesup Han: College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwangjin-Gu, Seoul 143–747, Korea
Soyeun Lee: College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwangjin-Gu, Seoul 143–747, Korea
Amr Al-Ansi: College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwangjin-Gu, Seoul 143–747, Korea
Hyeon-Cheol Kim: School of Business Administration, Chung-Ang University, 84 HeukSeok-Ro, DongJak-Gu, Seoul 06974, Korea
Hyungseo Bobby Ryu: School of Hospitality and Tourism Management, Kyungsung University, 309 Suyoungro, Nam-Gu, Busan 48434, Korea
Jinkyung Jenny Kim: School of Hotel and Tourism Management, Youngsan University, 142 Bansong Beltway, Haeundae-Gu, Busan 48015, Korea
Wansoo Kim: Department of Tourism Management, Dong-A University, 1 Bumin-dong (2 Ga), Seo-Gu, Busan 49236, Korea

Sustainability, 2019, vol. 11, issue 14, 1-14

Abstract: Despite the steady growth of the convention tourism industry, little is known about the stimulation of delegates’ green behaviors during their convention travel. This research sought to elucidate delegates’ green behavioral intentions by taking the role of green attitudes, social norms, eco-concern, personal moral obligation, and green behaviors in daily life into account. A quantitative approach employing a survey methodology was utilized for the attainment of research goals. Our results revealed that green attitudes, social norms, eco-concern, and personal moral obligation were significant determinants of delegates’ green behavioral intentions. Among these determinants, eco-concern had a salient effect on delegates’ intention to practice conservation behaviors, whereas personal moral obligation had a prominent role in inducing their willingness to sacrifice. Moreover, our results uncovered that green behaviors in daily life were a moderator in maximizing the influence of green attitudes, eco-concern, and personal moral obligation on the intention to practice conservation behaviors and in maximizing the effect of social norms on the willingness to sacrifice.

Keywords: convention tourism; sustainability; delegates; green behaviors; willingness to sacrifice; environmental impacts (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

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