A Systemic Approach to City Image Building. The Case of Katowice City

Anna Adamus-Matuszyńska, Jerzy Michnik and Grzegorz Polok
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Anna Adamus-Matuszyńska: Department of Public Management and Social Sciences, Faculty of Economics, University of Economics in Katowice, ul. 1 Maja 50, 40-287 Katowice, Poland
Jerzy Michnik: Department of Operational Research, Faculty of Informatics and Communication, University of Economics in Katowice, ul. 1 Maja 50, 40-287 Katowice, Poland
Grzegorz Polok: Department of Public Management and Social Sciences, Faculty of Economics, University of Economics in Katowice, ul. 1 Maja 50, 40-287 Katowice, Poland

Sustainability, 2019, vol. 11, issue 16, 1-20

Abstract: Making long-term decisions and developing successful policy is always a challenge for a governing body. Within the framework of causal mapping, we evolved a model for the problem of creating and reinforcing a city’s image. Then, the model was enhanced into a quantitative form and processed with a novel approach: the extended form of the Weighted Influence Non-linear Gauge System (WINGS). A real-life case study of the city of Katowice showed that the presented approach can be helpful for city authorities. It reinforces the understanding of the problem, facilitates choosing policy options, and supports sustainable city development.

Keywords: causal mapping; city image; place branding; place marketing; sustainable city development; systemic approach; Weighted Influence Non-Linear Gauge System (WINGS) (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

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