Factors Affecting the Business Model Innovation Employed by Small and Micro Travel Agencies in the Internet+ Era

Lin-Lin Xue, Ching-Cheng Shen, Chun-Nan Lin and Kun-Lin Hsieh
Additional contact information
Lin-Lin Xue: College of Science and Technology, Ningbo University, Ningbo 315211, China
Ching-Cheng Shen: Graduate Institute of Tourism Management, National Kaohsiung University of Hospitality and Tourism, Kaohsiung 812, Taiwan
Chun-Nan Lin: Department of Information Science and Management Systems, National Taitung University, Taitung 950, Taiwan
Kun-Lin Hsieh: Department of Information Science and Management Systems, National Taitung University, Taitung 950, Taiwan

Sustainability, 2019, vol. 11, issue 19, 1-20

Abstract: This study mainly investigated the factors affecting the business model innovation of small and micro travel agencies (SMTAs) in the Internet+ era. Based on a literature review, six hypotheses were proposed. To identify the influencing factors, the questionnaire, which was developed from previous studies, was distributed and 130 valid questionnaires were identified. Linear regression was used to test the hypotheses and further verify the relationship between each factor and the four dimensions of business model innovation. The results revealed that: 1. Organizational learning ability, consumer demand, entrepreneurial spirit, and website performance have significant effects on the business model innovation of SMTAs in the Internet+ era; 2. Organizational learning ability; consumer demand, and technological development were discovered to have positive effects on the value proposition innovation of SMTAs; 3. Consumer demand, entrepreneurial spirit, and organizational learning ability have positive effects on the value maintenance innovation of SMTAs; 4. Organizational learning ability and consumer demand have positive effects on the value network innovation of SMTAs; 5. Finally, organizational learning ability, website performance, and consumer demand have positive effects on the value realization innovation of SMTAs. These results can serve as the foundation for future relevant research and as a reference for SMTAs and related industry practitioners in their future management.

Keywords: organizational learning ability; entrepreneurial spirit; consumer demand; website performance (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
https://www.mdpi.com/2071-1050/11/19/5322/pdf (application/pdf)
https://www.mdpi.com/2071-1050/11/19/5322/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:11:y:2019:i:19:p:5322-:d:271045

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().