The Impact of Corporate Social Responsibility on Long-Term Relationships in the Business-to-Business Market

Hangeun Lee and Seong Ho Lee
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Hangeun Lee: College of Business, Chosun University, 309 Pilmundae-ro, Dong-gu, Gwangju 61452, Korea
Seong Ho Lee: Department of Business Administration & Accounting, Hanbat National University, Daejeon 34158, Korea

Sustainability, 2019, vol. 11, issue 19, 1-12

Abstract: The purpose of this study is to investigate the effect of partner firms’ corporate social responsibility (CSR) activities on long-term relationships in business-to-business (B2B) industries. We developed a research model to capture the correlations between a partner firm’s CSR reputation (i.e., business practice, CSR reputation, and philanthropic CSR reputation), trust, information sharing, risk–reward sharing, and long-term relationships. Drawing on the stakeholder and social exchange theories, we hypothesized that a partner firm’s CSR reputation would affect long-term relationships through trust, information sharing, and risk–reward sharing. Through empirical analysis, we found that business practice CSR is positively related to long-term relationships through trust and B2B partnership. We also present some theoretical and managerial implications of this study.

Keywords: business-to-business market; corporate social responsibility; B2B trust; risk and reward sharing; information sharing; long-term relationship (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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