The Influence of Information Services on Public Transport Behavior of Urban and Rural Residents

Xuemei Zhou, Jiahui Liang, Xiangfeng Ji and Caitlin D. Cottrill
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Xuemei Zhou: College of Transportation Engineering, Key Laboratory of Road and Traffic Engineering of the State Ministry of Education, Shanghai Key Laboratory of Rail Infrastructure Durability and System Safety, Tongji University, 4800 Caoan Highway, Shanghai 201804, China
Jiahui Liang: College of Transportation Engineering, Key Laboratory of Road and Traffic Engineering of the State Ministry of Education, Shanghai Key Laboratory of Rail Infrastructure Durability and System Safety, Tongji University, 4800 Caoan Highway, Shanghai 201804, China
Xiangfeng Ji: Department of Management Science and Engineering, School of Business, Qingdao University, 62 Keda Branch Road, Laoshan District, Qingdao 266000, China
Caitlin D. Cottrill: School of Geosciences, Department of Geography & Environment, St Mary’s Building, Elphinstone Road, Aberdeen AB24 3UF, UK

Sustainability, 2019, vol. 11, issue 19, 1-19

Abstract: Rural and urban areas are mainly connected by public transport in China. The characteristics of the trips of local residents in rural and urban areas are different; therefore, the demand for public transport information services is different. Based on the revealed data, a structural equation model is applied to examine the critical factors affecting the behavior of urban and rural residents in choosing public transport in the Beidaihe District, Qinhuangdao City, China. The effect of information service factors on public transport behavior of urban and rural residents is obtained. The influence level of public transport information service on public transport behavior of urban and rural residents before and during travel is discussed. This study provides valuable insights to improving public transport services between urban and rural areas of China, which can attract more residents to use public transport and promotes sustainable development between urban and rural areas.

Keywords: public transport information service; public transport behavior of urban and rural residents; structural equation model (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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