Platform Growth Model: The Four Stages of Growth Model

Junic Kim and Jaewook Yoo
Additional contact information
Junic Kim: School of Business, Konkuk University, Seoul 42988, Korea
Jaewook Yoo: School of Business, Konkuk University, Seoul 42988, Korea

Sustainability, 2019, vol. 11, issue 20, 1-16

Abstract: As the platform business becomes more important, it is crucial to make adequate decisions and choices for strategies, considering influence factors in relation to the platform for each growth model. This study researched how to build a platform business in the IT industry from the perspective of a dynamic approach to understand how the platform growth model successfully enables business entities to enter the market and to continue expansion. Through 21 case studies, this research formulated the four stages of platform growth model: entry, growth, expansion and maturity, providing a conceptual framework to build a platform growth model ecosystem.

Keywords: platform; growth model; two-sided market; four stages; life cycle; dynamic approach (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://www.mdpi.com/2071-1050/11/20/5562/pdf (application/pdf)
https://www.mdpi.com/2071-1050/11/20/5562/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:11:y:2019:i:20:p:5562-:d:274686

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().