Corporate Social Responsibility as an Antecedent of Innovation, Reputation, Performance, and Competitive Success: A Multiple Mediation Analysis

Dolores Gallardo-Vázquez, Luis Enrique Valdez-Juárez and Ángela María Castuera-Díaz
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Dolores Gallardo-Vázquez: Department of Financial Economics and Accounting, Faculty of Economics and Business, University of Extremadura, 06006 Badajoz, Spain
Luis Enrique Valdez-Juárez: Faculty of Economics and Business, Technological Institute of Sonora, 85400 Guaymas, Mexico
Ángela María Castuera-Díaz: University of Extremadura, 06006 Badajoz, Spain

Sustainability, 2019, vol. 11, issue 20, 1-28

Abstract: Corporate social responsibility (CSR) facilitates increased innovation and enhanced reputation and business performance. Small and medium-sized enterprises are commonly acknowledged to be a driver of economic growth, so these firms’ CSR and the competitive advantages it generates are of great interest. This study examined whether corporate managers’ positive predisposition toward CSR initiatives explains their companies’ level of innovation, achieved performance, competitive success, and reputation. Structural equation modeling was used to analyze a sample of 109 companies operating in Spain’s Autonomous Community of Extremadura. The results confirm that companies generally have a favorable orientation toward CSR and this strategy’s benefits include developing and improving firms’ reputation.

Keywords: Corporate social responsibility; competitive success; innovation; performance; reputation (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (8)

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