Flamenco Tourism from the Viewpoint of Its Protagonists: A Sustainable Vision Using Lean Startup Methodology

Maria Genoveva Millán Vázquez de la Torre, Salud Millán Lara and Juan Manuel Arjona-Fuentes
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Maria Genoveva Millán Vázquez de la Torre: Department of Quantitative Methods, Faculty of Economics and Business Sciences, Universidad Loyola Andalucía, Escritor Castilla Aguayo 4, 14004 Córdoba, Spain
Salud Millán Lara: Department of Economic, Faculty of Economics and Business Sciences, Universidad Loyola Andalucía, Escritor Castilla Aguayo 4, 14004 Córdoba, Spain
Juan Manuel Arjona-Fuentes: Department of Quantitative Methods, Faculty of Economics and Business Sciences, Universidad Loyola Andalucía, Escritor Castilla Aguayo 4, 14004 Córdoba, Spain

Sustainability, 2019, vol. 11, issue 21, 1-17

Abstract: Flamenco is an art born in and inextricably associated with Andalusia in the south of Spain. The purity, the feelings it transmits, and the originality of its expression have made it known worldwide and it has been declared an Intangible Cultural Heritage by the UNESCO. This declaration, combined with the Spain’s tourist boom in the last years, has transformed this exclusive art into an important tourist industry with all the entailing perils for its survival. By means of the Lean Canvas model, combined with a survey of a panel of flamenco experts (especially artists), this study analyzed the fundamental factors that are key to developing a tourism product that, while respectful of its essence, offers tourists a genuine and quality product.

Keywords: Flamenco art; Cultural tourism; flamenco tourism; lean canvas; lean startup (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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