From Values to Behavior: Proposition of an Integrating Model

Othmane Aride and Maria-del-Mar Pàmies-Pallisé
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Othmane Aride: Department of Business Management, Uiversitat Rovira i Virgili, 43204 Reus, Spain
Maria-del-Mar Pàmies-Pallisé: Department of Business Management, Uiversitat Rovira i Virgili, 43204 Reus, Spain

Sustainability, 2019, vol. 11, issue 21, 1-19

Abstract: Human values are at the heart of our lives. We all hold a set of values that influence our actions. The protection of the natural environment is no exception to this rule. That is why the study of human values is key to reaching the imperative of sustainability. In this conceptual paper, we aim to (1) integrate the key theories and models explaining the influence of human values on behavior and to (2) identify factors that might have previously been overlooked. Drawing from a range of disciplines, this article proposes an integrated model mapping the influence of human values on behavior. It also puts forward the concept of consequences as an emerging factor that could play an important role in this relationship. Recommendations are to extend the research to an empirical investigation of the model and to develop the definition of the concept of consequences and the role they play in the influence of values on consumer behavior.

Keywords: human values; attitudes; behavior; consequences (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2019
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