A New Attitudinal Integral-Model to Explain Green Purchase Intention

Francisco Sarabia-Andreu, Francisco J. Sarabia-Sánchez and Pablo Moreno-Albaladejo
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Francisco Sarabia-Andreu: Social and Business Faculty, San Antonio Catholic University, 30107 Murcia, Spain
Francisco J. Sarabia-Sánchez: Department of Business and Financial Studies, Miguel Hernandez University, 03202 Elche, Spain
Pablo Moreno-Albaladejo: Department of Marketing and Market Research, University of Murcia, 30100 Murcia, Spain

Sustainability, 2019, vol. 11, issue 22, 1-17

Abstract: This study explores the relationship between different implicit and explicit attitudes and green purchase intention. A distinction is made between the cognitive and affective components of implicit attitudes. Negative-oriented attitudes such as cynicism and skepticism are also examined. The data collection process provided 724 responses to two online Implicit Association Tests, followed by a questionnaire on explicit attitudes. Two products (insecticide and toothpaste) in green and conventional formats were used. Each individual responded to a random choice of one of these two products. Structural equation modeling was used to test the research hypotheses. The cognitive and affective components of implicit attitudes were confirmed to be different constructs. Only the cognitive construct was observed to influence attitudes toward green products. Skepticism was observed to negatively influence attitudes toward green products, although it was not found to influence either attitudes toward purchasing green products versus conventional products or purchase intentions. This study offers an innovative approach by examining different types of attitudes that have never been analyzed together in the literature on green products.

Keywords: implicit attitudes; explicit attitudes; cognitive attitudes; green products; skepticism; cynicism; purchase intention (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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