“Green” Information Promotes Employees’ Voluntary Green Behavior via Work Values and Perceived Accountability

Ping-Ju Wu, Tung-Ju Wu and Kuo-Shu Yuan
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Ping-Ju Wu: School of Economics and Finance, Huaqiao University, Quanzhou 362021, China
Tung-Ju Wu: School of Management, Harbin Institute of Technology (HIT), Harbin 150001, China
Kuo-Shu Yuan: Business School, Huaqiao University, Quanzhou 362021, China

Sustainability, 2019, vol. 11, issue 22, 1-16

Abstract: A range of different approaches has been used to involve employees in green workplace initiatives. One example of such an approach is to spread awareness by displaying “green” information concerning work-related environmental protection and sustainability information on organizational bulletin boards. The study aims to examine how green display rules and felt accountability influence the relationship between new-generation employees’ work values and green behavior. There were 567 Chinese millennial employees who participated in this study. The results showed that intrinsic preference, interpersonal harmony, innovative orientation, and long-term development had a positive influence on employees’ green behavior through the effect of felt accountability. Besides, the more green information displayed, the stronger the effect of intrinsic preference, interpersonal harmony, and long-term development on employees’ green behavior. This study provides valuable insights for managers to understand the work values of the new-generation employees and, in turn, improve their green awareness, which can help execute corporate social responsibility.

Keywords: felt accountability; green behavior; new-generation employees; work values (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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