Sustainable Development of Mountain Hotels through the Implementation of International Management Standards: The Romanian Case

Daniela Firoiu, George H. Ionescu, Roxana Bădîrcea, Luminița Vochița and Maria Enescu
Additional contact information
Daniela Firoiu: Department of Commerce, Economic Integration and Business Administration, Romanian-American University, 012101 Bucharest, Romania
George H. Ionescu: Department of Finance, Credit and Accounting, Romanian-American University, 012101 Bucharest, Romania
Roxana Bădîrcea: Department of Finance, Banking and Economic Analysis, University of Craiova, 200585 Craiova, Romania
Luminița Vochița: Department of Economics, Accounting and International Affairs, University of Craiova, 200585 Craiova, Romania
Maria Enescu: Department of Management, Marketing and Business Administration, University of Craiova, 200585 Craiova, Romania

Sustainability, 2019, vol. 11, issue 22, 1-19

Abstract: This paper aims to identify the current level of implementation of the principles of sustainable development among hotels in the mountain area of Romania, how these standards influence the occupancy rate with the help of communication strategies, and to what extent the implementation of international management standards leads to an increase in the profitability rate. The research was carried out on the basis of questionnaires addressed to the hotels in the mountain areas of Romania, with information being collected from a number of 77 hotels, rated between 2 and 5 stars. The results obtained from the research highlighted the existence of positive correlations, both between the use of a communication strategy on the sustainable development objectives and the occupancy rate, as well as between the implementation of international management standards and the increase of the profitability rate.

Keywords: sustainable development; mountain hotels; mountain tourism; sustainable development goals (SDGs); Romania; international management standards (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
https://www.mdpi.com/2071-1050/11/22/6487/pdf (application/pdf)
https://www.mdpi.com/2071-1050/11/22/6487/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:11:y:2019:i:22:p:6487-:d:288151

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().