Trust in Sharing Economy Business Models from the Perspective of Customers in Szczecin, Poland

Natalia Wagner, Roma Strulak-Wójcikiewicz and Anna Landowska
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Natalia Wagner: Faculty of Engineering and Transport Economics, Maritime University of Szczecin, 70-507 Szczecin, Poland
Roma Strulak-Wójcikiewicz: Faculty of Engineering and Transport Economics, Maritime University of Szczecin, 70-507 Szczecin, Poland
Anna Landowska: Faculty of Economics, Finance and Management, University of Szczecin, 71-004 Szczecin, Poland

Sustainability, 2019, vol. 11, issue 23, 1-26

Abstract: The concept of a sharing economy, as part of a wider collaborative economy concept, is among the most important economic and technological trends that will influence socioeconomic development in the future. Interest in using the opportunities offered by sharing platforms is increasing; hence, the subject is a current and important issue. Confidence in technology, service providers and application providers is a key issue when making decisions about using such solutions. The aim of the paper is to examine the level of trust in sharing economy business models considering two groups of factors, trust in people and in technology, among several demographic groups. The paper has an empirical character and the results are provided on the basis of a survey conducted in Szczecin, Poland, with 403 respondents who are current and potential users of sharing platforms. The obtained results show that platform management requires more attention focused on building mutual trust networks among participants rather than strengthening the confidence in using the technology.

Keywords: trust; business model; sharing economy; collaborative consumption (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (6)

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