How DMO Can Measure the Experiences of a Large Territory

Simona Franzoni and Michelle Bonera
Additional contact information
Simona Franzoni: Department of Economics and Management, University of Brescia, Contrada Santa Chiara 50, 25122 Brescia, Italy
Michelle Bonera: Department of Economics and Management, University of Brescia, Contrada Santa Chiara 50, 25122 Brescia, Italy

Sustainability, 2019, vol. 11, issue 2, 1-14

Abstract: This paper aims at providing a methodology for analyzing and measuring the experiences offered by a large territory by investigating online conversation on the “things to do” or in other words the experiences by TripAdvisor platform. Opinions and comments are able to influence the choice of the tourist destination and to raise specific expectations, in order to find corrective measures to be taken to preserve or enhance the interest of a tourist destination. By applying the methodology advanced, Destination Management Organization (DMO) can collect useful information in order to make decisions and take action to protect and/or increase the competitiveness of the destination. The empirical observation, thought the methodology described herein, was applied in the Province of Brescia, Italy, a large territory marked by the presence of different destinations and experiences and Bresciatourism—Visit Brescia, the DMO of this territory, was involved.

Keywords: DMO; experiences; reviews; TripAdvisor; methodology; descriptive analysis; sentiment analysis; content analysis; Province of Brescia; Italy (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
https://www.mdpi.com/2071-1050/11/2/492/pdf (application/pdf)
https://www.mdpi.com/2071-1050/11/2/492/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:11:y:2019:i:2:p:492-:d:198794

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().