Empowering Patients to Co-Create a Sustainable Healthcare Value

Giuseppe Russo, Andrea Moretta Tartaglione and Ylenia Cavacece
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Giuseppe Russo: Department of Economics and Law, University of Cassino and Southern Lazio, 03043 Cassino, Italy
Andrea Moretta Tartaglione: Department of Economics and Law, University of Cassino and Southern Lazio, 03043 Cassino, Italy
Ylenia Cavacece: Department of Economics and Law, University of Cassino and Southern Lazio, 03043 Cassino, Italy

Sustainability, 2019, vol. 11, issue 5, 1-20

Abstract: Extensive literature suggests that a solution to the current problems of healthcare sustainability is the active involvement of patients in health management through the empowerment of their abilities. Latest marketing frameworks suggest that patients are important resources for co-creating health value together with operators. This research aims to analyze the effects of patient empowerment on patients’ value co-creation behaviors. An empirical survey was conducted on 250 patients with chronic diseases in Italy. The results, analyzed using the structural equation modeling, showed that their empowerment enhanced value co-creation behaviors. Patients apply their health competencies and resources in their co-creation of health service with operators. It is, therefore, important to empower patients in their transformation from passive to active stakeholders, working with providers for the most optimal health outcomes. This research provides practitioners with suggestions for patient involvement which utilizes their knowledge, capabilities and responsibility to improving healthcare services.

Keywords: healthcare sustainability; patient empowerment; value co-creation; structural equation modeling (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (10)

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