Passenger Repurchase Behaviours in the Green Cruise Line Context: Exploring the Role of Quality, Image, and Physical Environment

Heesup Han, Taeyeon Eom, Hyunah Chung, Soyeun Lee, Hyungseo Bobby Ryu and Wansoo Kim
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Heesup Han: College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwanjin-Gu, Seoul 143-747, Korea
Taeyeon Eom: College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwanjin-Gu, Seoul 143-747, Korea
Hyunah Chung: College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwanjin-Gu, Seoul 143-747, Korea
Soyeun Lee: College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwanjin-Gu, Seoul 143-747, Korea
Hyungseo Bobby Ryu: School of Hospitality and Tourism Management, Kyungsung University, 309 Suyoungro, Nam-Gu, Busan 48434, Korea
Wansoo Kim: Department of Tourism Management, Dong-A University 1 Bumin-dong (2 Ga), Seo-gu, Busan 49236, Korea

Sustainability, 2019, vol. 11, issue 7, 1-15

Abstract: Little is known about cruise passengers’ post-purchase behaviours and what makes them repurchase eco-friendly cruise trips. This research is an empirical attempt to explore the role of cruise line quality, image, physical environment excellence, satisfaction, and awareness of consequences in determining passenger repurchase intentions in the green cruise line sector. A quantitative method that comprised a structural equation model and an invariance test was used. Our findings revealed that quality, image, and physical environment excellence acted as significant drivers of satisfaction and intention, and cruise line quality had the greatest influence on intention. In addition, satisfaction, which was the most proximal determinant of intention, had a mediating effect. The physical environment excellence and intention relationship was moderated by awareness of consequences. The proposed conceptual framework in general had a sufficient level of prediction power for passenger repurchase intention. Findings of this study can be efficiently used for passenger retention among green cruise line practitioners.

Keywords: green cruise line; physical environment excellence; cruise line quality; image; awareness of consequences (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (15)

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