Factors Triggering Customer Willingness to Travel on Environmentally Responsible Electric Airplanes

Heesup Han, Linda Heejung Lho, Amr Al-Ansi, Hyungseo Bobby Ryu, Jinah Park and Wansoo Kim
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Heesup Han: College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwanjin-Gu, Seoul 143-747, Korea
Linda Heejung Lho: College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwanjin-Gu, Seoul 143-747, Korea
Amr Al-Ansi: College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwanjin-Gu, Seoul 143-747, Korea
Hyungseo Bobby Ryu: School of Hospitality and Tourism Management, Kyungsung University, 309 Suyoungro, Nam-Gu, Busan 48434, Korea
Jinah Park: School of Hotel and Tourism Management, Hong Kong Polytechnic University, 17 Science Museum Road, TSE East, Kowloon, Hong Kong, China
Wansoo Kim: Department of Tourism Management, Dong-A University, 1 Bumin-dong (2 Ga), Seo-gu, Busan 49236, Korea

Sustainability, 2019, vol. 11, issue 7, 1-16

Abstract: Utilizing a quantitative methodological approach, the present study presented and investigated an integrated model embracing environmental corporate social responsibility, image, emotional attachment, attitude, and moral norms in order to explicate airline patrons’ intention formation for adopting eco-friendly electric airplanes. Our findings revealed that the proposed associations among research constructs were all significant, and that image, emotional attachment, attitude, and moral norms significantly mediated the effect of environmental corporate social responsibility on intention. In addition, the salient role of image of electric airplanes in building intention was uncovered. Despite the importance of greening airline products in the aviation industry, electric airplanes are a topic that has barely been explored. The results of this study can help airline practitioners and researchers to understand consumer readiness and willingness to adopt such eco-friendly alternatives to conventional air-flights. Implications are discussed.

Keywords: environmentally responsible electric airplanes; environmental corporate social responsibility; moral norm; image; emotional attachment; attitude (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

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