The Impact of EU Sponsorship, Size, and Geographic Characteristics on Rural Tourism Development

Anestis Fotiadis, Guych Nuryyev, Jennet Achyldurdyyeva and Anastasia Spyridou
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Anestis Fotiadis: College of Communication and Media Sciences, Zayed University, Abu Dhabi 144534, UAE
Guych Nuryyev: International Finance Department, I-Shou University, Kaohsiung 84001, Taiwan
Jennet Achyldurdyyeva: Institute of Human Resource Management, National Sun Yat-Sen University, Kaohsiung 80424, Taiwan
Anastasia Spyridou: Faculty of Management and Economics, Gdansk University of Technology, 80333 Gdansk, Poland

Sustainability, 2019, vol. 11, issue 8, 1-15

Abstract: The main purpose of this study was to investigate the factors that promote successful rural tourism development in light of EU sponsorship of rural tourism hosts. The paper examines the effect of the size and geographical characteristics of rural tourism hosts on their views towards rural tourism development. The paper employs factor analysis, t-tests, and ANOVA to analyze the data from the survey of the hosts. The survey was sent to 652 rural tourism hosts, of whom 174 replied, giving a response rate of 27%. The results show the following. Firstly, subsidies, leadership, and cooperation are viewed by the hosts as important factors. Secondly, sponsorship, size, and peripheral economic conditions influence rural tourism hosts’ views on success factors of rural enterprises.

Keywords: rural tourism; European Union; Greece; hosts (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (10)

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Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:11:y:2019:i:8:p:2375-:d:224805

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