Antecedents of Relationship Learning in Business-Non-Profit Organization Collaboration Agreements

María Jesús Barroso-Méndez, Clementina Galera-Casquet, Víctor Valero-Amaro and María Teresa Nevado-Gil
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María Jesús Barroso-Méndez: Department of Business Management and Sociology, School of Industrial Engineering, University of Extremadura, 06006 Badajoz, Spain
Clementina Galera-Casquet: Department of Business Management and Sociology, Faculty of Economics and Business, University of Extremadura, 06006 Badajoz, Spain
Víctor Valero-Amaro: Department of Business Management and Sociology, School of Industrial Engineering, University of Extremadura, 06006 Badajoz, Spain
María Teresa Nevado-Gil: Department of Financial Economics and Accounting, Faculty of Business, Finance and Tourism, University of Extremadura, 10071 Cáceres, Spain

Sustainability, 2019, vol. 12, issue 1, 1-19

Abstract: The literature has highlighted that relationship learning constitutes a value creation pathway in business and non-profit collaborations. However, this process has not been studied in detail. The main objective of this study was to carry out an in-depth analysis of relationship learning by examining the main factors that favor its development. For this, a research model was developed based on the relevant literature in the field of Relationship Marketing and Inter-Organizational Learning. The hypotheses were tested with data collected from 102 Spanish firms in collaboration relationships with non-profit organizations. The results reveal the importance of four relational variables in the direct and indirect explanation of relationship learning—values shared by the partners, trust, commitment, and cooperation. First, shared values form a key antecedent of trust and commitment, these in turn are fundamental precursors of the partners’ cooperation, and commitment and cooperation showed themselves to be the main determinants of relationship learning between firms and non-profit organizations. The proposed model could enrich the relevant literature and provide better understanding of the relational aspects that businesses and non-profit organizations should work on if they wish to improve their level of relationship learning.

Keywords: business-NPO collaborations; corporate social responsibility; relationship learning; antecedents (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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