Users’ Perception of Value of Travel Time and Value of Ridesharing Impacts on Europeans’ Ridesharing Participation Intention: A Case Study Based on MoTiV European-Wide Mobility and Behavioral Pattern Dataset

Eva Malichová, Ghadir Pourhashem, Tatiana Kováčiková and Martin Hudák
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Eva Malichová: Department of International Research Projects-ERAdiate+, University of Žilina, 010 26 Žilina, Slovakia
Ghadir Pourhashem: Department of International Research Projects-ERAdiate+, University of Žilina, 010 26 Žilina, Slovakia
Tatiana Kováčiková: Department of International Research Projects-ERAdiate+, University of Žilina, 010 26 Žilina, Slovakia
Martin Hudák: Department of International Research Projects-ERAdiate+, University of Žilina, 010 26 Žilina, Slovakia

Sustainability, 2020, vol. 12, issue 10, 1-19

Abstract: Ridesharing as a form of mobility service increased significantly and has become a popular concept in recent years among users, mobility authorities, and transport service providers. This research focused on exploring an emerging view of value of travel time (VTT) from the traveler’s perspective, based on the stated travel time worthwhileness, preferences and motivations on their intention towards participation in ridesharing to evaluate individual’s perception of VTT and perceived value of ridesharing (VRS) impacts on intentions to participate in car sharing for their daily commuting using multinomial logit (MNL) model. This is particularly relevant today, as peer-to-peer mobility services are on the one hand shaping and redefining the value of technologies, and services, and on the other hand introducing new actors in the mobility eco-system. This study describes a survey of 278 people in 4 European countries: Finland, Portugal, Spain, and Slovakia as part of the “Mobility and Time Value” (MoTiV) H2020 project EU-wide data collection. In short, the empirical analysis indicates the high significance of enjoyment in terms of travel time worthwhileness on ridesharing adoption for commuting trips. Results also revealed economic benefit and enjoyment of being social as major motivators for participation in ridesharing. Findings are discussed in terms of implications for urban and transport planners, policy makers, and authorities to implement in shared mobility planning and to prepare transport policies which are tailored to individuals’ ridesharing needs and travel preferences and count also on travel happiness factors to better reflect the traveler’s personal ambitions. Suggestions for future research on shared mobility planning are outlined in conclusion.

Keywords: travel time worthwhileness; travel preferences; perceived value of ridesharing; ridesharing intention; mobility planning; transport policy (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
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