Entrepreneurial University: Catalyst for Regional Sustainable Development

Gabriel Brătucu, Radu Constantin Lixăndroiu, Cristinel Constantin, Alina Simona Tecău, Ioana Bianca Chițu and Adrian Trifan
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Gabriel Brătucu: Faculty of Economic Sciences and Business Administration, Transilvania University of Braşov, Universitatii Street, No. 1, Building A, 500068 Braşov, Romania
Radu Constantin Lixăndroiu: Faculty of Economic Sciences and Business Administration, Transilvania University of Braşov, Universitatii Street, No. 1, Building A, 500068 Braşov, Romania
Alina Simona Tecău: Faculty of Economic Sciences and Business Administration, Transilvania University of Braşov, Universitatii Street, No. 1, Building A, 500068 Braşov, Romania
Ioana Bianca Chițu: Faculty of Economic Sciences and Business Administration, Transilvania University of Braşov, Universitatii Street, No. 1, Building A, 500068 Braşov, Romania
Adrian Trifan: Faculty of Economic Sciences and Business Administration, Transilvania University of Braşov, Universitatii Street, No. 1, Building A, 500068 Braşov, Romania

Sustainability, 2020, vol. 12, issue 10, 1-17

Abstract: The purpose of this paper was to identify collaboration opportunities between one of the most important universities in Romania and companies with production activity within the development region in which this university operates. In order to attain this goal, a survey was conducted to identify the needs of consultancy, expertise, and services for companies that operate in the Centru Development Region of Romania (RO12) and to evaluate the extent to which they are interested in cooperation with Transilvania University of Brasov. In this respect, 3506 companies were included in a panel and their managers were invited to take part in the survey. Finally, a sample of 457 companies was obtained. According to the survey results, the most used consulting services by these companies were the economic and financial ones, but the percentage of companies that have benefited from these services is low. The percentage of interviewed companies that have benefited so far from the consultancy offered by Transilvania University of Brasov is much lower (3.9%). Starting from the research results we proposed an entrepreneurial pilot model for online data analysis, based on the Tableau Public v. 2019.3 software, meant to help companies to do better promotion in order to develop their markets.

Keywords: entrepreneurial university; entrepreneurial model for online data analysis; sustainable regional development; stakeholder organisations; quantitative marketing research (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:12:y:2020:i:10:p:4151-:d:360235

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