A Model for the Development of Innovative Tourism Products: From Service to Transformation

Margarida Custódio Santos, Ana Ferreira, Carlos Costa and José António C. Santos
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Margarida Custódio Santos: Research Centre for Tourism, Sustainability and Well-Being, and School of Management, Hospitality and Tourism, University of Algarve, 8005-139 Faro, Portugal
Ana Ferreira: CIDEHUS—Interdisciplinary Center for History, Cultures and Societies, University of Évora, 7000-645 Évora, Portugal
Carlos Costa: Department of Economics, Management, Industrial Engineering and Tourism, University of Aveiro, 3810-193 Aveiro, Portugal
José António C. Santos: Research Centre for Tourism, Sustainability and Well-Being, and School of Management, Hospitality and Tourism, University of Algarve, 8005-139 Faro, Portugal

Sustainability, 2020, vol. 12, issue 11, 1-20

Abstract: This study sought to develop a conceptual model of innovative tourism product development, because the existing models tend to provide an incomplete framework for these products’ development. The models presented to date focus on either the resources needed, the tourism experiences to be provided, or development processes. These models also tend to see the overall process as linear. The proposed model gives particular importance to the development process’s design, as well as stressing a dynamic, nonlinear approach. Based on the new services or products’ concept, project managers identify tourism destinations’ core resources, select the stakeholders, and design transformative tourism experiences. This framework can be applied to innovative tourism products or re-evaluations of existing products in order to maintain tourism destinations’ competitiveness. Thus, the model is applicable to both destination management companies and the private tourism sector.

Keywords: product innovation model; transformative tourism experience; development process design; core resource identification; tourism product development (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (7)

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Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:12:y:2020:i:11:p:4362-:d:363183

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