Bridging the Digital Divide for Older Adults via Observational Training: Effects of Model Identity from a Generational Perspective

Qi Ma, Alan H. S. Chan and Pei-Lee Teh
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Qi Ma: School of Public Administration, Beihang University, Beijing 100191, China
Alan H. S. Chan: Department of Systems Engineering and Engineering Management, City University of Hong Kong, Kowloon Tong, Hong Kong
Pei-Lee Teh: School of Business, Gerontechnology Laboratory, Monash University Malaysia, Selangor Darul Ehsan 47500, Malaysia

Sustainability, 2020, vol. 12, issue 11, 1-24

Abstract: The proliferation of technology offers potential solutions for enhancing the well-being of older adults. However, older adults often have low digital literacy and are disengaged from the digital world. With age-appropriate training, older adults are expected to acquire a wide range of technological skills and bridge the digital divide. Through the lens of social cognitive theory, this study aims to investigate the effectiveness of observational training through behavior modeling in enhancing technology acceptance in older adults. The moderating effects of model identity on training outcomes from a generational perspective are examined. An empirical training experiment was completed with 59 community-dwelling older adults. Training outcomes were measured using cognitive knowledge, affective variables, and meta-cognition. The results ascertain the effectiveness of observational training in improving their technological knowledge, self-efficacy, outcome expectations, and sense of social connectedness when using technologies. From a generational perspective, the older adult behavior model is more effective than the young or child behavior models in increasing self-efficacy and willingness to use technology. The model identity further enhances the positive outcomes of training. The results of this study contribute to designing educational interventions to bridge the digital divide.

Keywords: digital divide; older adults; aging; training; technology acceptance; model identity; generation (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (8)

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