The Groups of Caroling Lads from F?g?ra? Land (Romania) as Niche Tourism Resource

Daniela Sorea and Codrina Csesznek
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Daniela Sorea: Department of Social Sciences and Communication, Transilvania University of Brașov, 500036 Brașov, Romania
Codrina Csesznek: Department of Social Sciences and Communication, Transilvania University of Brașov, 500036 Brașov, Romania

Sustainability, 2020, vol. 12, issue 11, 1-21

Abstract: Contemporary tourism favors niche offers and heritage tourism is successful niche tourism. The cultural mapping of F?g?ra? Land (Romania), accomplished during a project conducted by Transilvania University of Bra?ov, highlights the groups of caroling lads as a main local resource of intangible cultural heritage. The field research indicates that during winter, celebrations of the life of rural communities are organized around the group of lads. Currently, the group only performs a ritual role, but in the past the group had community work attributes, which could be resumed. Additionally, a sustainable heritage tourism can be developed around the groups of lads from F?g?ra? Land. That is a form of niche tourism based on the aforementioned concept of foster Christmas relatives . The concept was outlined during the field research carried out as part of the project and refers to host families providing tourists access to the performance of group of lads within the community during the winter celebrations. Resuming the old attributes of the group of lads along with niche tourism could contribute to the sustainable development of rural communities and building local cultural identity. Additionally, they would also consolidate the status held by group members within the community.

Keywords: intangible heritage; group of lads; winter celebrations; niche tourism (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
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