Social Capital and Value Co-Creation: The Case of a Polish Car Sharing Company

Grzegorz Tchorek, Michał Brzozowski, Katarzyna Dziewanowska, Agnieszka Allen, Waldemar Kozioł, Michał Kurtyka and Filip Targowski
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Grzegorz Tchorek: Centre for Research in Energy Transformation, Mobility and Climate Change, Faculty of Management, University of Warsaw, Szturmowa 1/3, 02-678 Warsaw, Poland
Michał Brzozowski: Faculty of Economic Sciences, University of Warsaw, Długa Street 44/50, 00-241 Warsaw, Poland
Katarzyna Dziewanowska: Centre for Research in Energy Transformation, Mobility and Climate Change, Faculty of Management, University of Warsaw, Szturmowa 1/3, 02-678 Warsaw, Poland
Agnieszka Allen: Centre for Research in Energy Transformation, Mobility and Climate Change, Faculty of Management, University of Warsaw, Szturmowa 1/3, 02-678 Warsaw, Poland
Waldemar Kozioł: Centre for Research in Energy Transformation, Mobility and Climate Change, Faculty of Management, University of Warsaw, Szturmowa 1/3, 02-678 Warsaw, Poland
Michał Kurtyka: Centre for Research in Energy Transformation, Mobility and Climate Change, Faculty of Management, University of Warsaw, Szturmowa 1/3, 02-678 Warsaw, Poland
Filip Targowski: Centre for Research in Energy Transformation, Mobility and Climate Change, Faculty of Management, University of Warsaw, Szturmowa 1/3, 02-678 Warsaw, Poland

Sustainability, 2020, vol. 12, issue 11, 1-20

Abstract: Based on the original and unique data collected from 1000 users of PANEK CarSharing in Poland (the biggest car sharing company in Warsaw), we explored the roles of social trust and social capital in stipulating the process of value co-creation, understood as the ability to share information (engage in dialogue) with other users and the system operator. Our results indicate that particular trust has a more positive influence on the dialogue between users and the operator than general trust. This means that the higher social capital that can be established among a relatively coherent group of people with similar interests and common goals is more important than the general trust arising from our assumption that all people can be trusted, even if we do not know them. Moreover, those customers who see a shared car as a substitute for private ownership as well as those who are more environmentally aware, reveal greater propensity to share information. An important incentive for information sharing is its positive influence on improving the quality of a car sharing system.

Keywords: sharing economy; car sharing; particular trust; social capital; value co-creation (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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