The Roles of Perceived Innovativeness in Creating Visitors’ Citizenship Behaviors at an International Game Exhibition

Sooyoung Choi, Young-joo Ahn and Insin Kim
Additional contact information
Sooyoung Choi: Department of Tourism and Convention, Pusan National University, Pusan 46241, Korea
Young-joo Ahn: College of Hospitality and Tourism Management, Sejong University, Seoul 143747, Korea
Insin Kim: Department of Tourism and Convention, Pusan National University, Pusan 46241, Korea

Sustainability, 2020, vol. 12, issue 12, 1-18

Abstract: This study examines the extent of game exhibition visitors’ perceptions of innovativeness through service quality and investigates the relationships between innovativeness and visitors’ citizenship behavior, which are the more active behaviors compared with loyalty in game exhibitions. Data were collected from game exhibition visitors participating in Game Show & Trading, All-Round (G-STAR), one of the largest international exhibitions supporting the game industry in South Korea. The results reveal that all three service quality dimensions were important antecedents of innovativeness. The results also verify that innovativeness has positive effects on citizenship behavior toward other visitors and G-STAR, and membership positively moderates the relationship between innovativeness and citizenship behavior toward other visitors. These results suggest that a conceptual model for understanding the dynamic effects of the relationships between service quality, innovativeness, and visitors’ citizenship behavior can be constructed and can contribute to managing sustainable exhibitions in the game industry.

Keywords: innovativeness; service quality; servicescape; booth staff service; core service; visitor citizenship behavior; international game exhibitions (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/2071-1050/12/12/4950/pdf (application/pdf)
https://www.mdpi.com/2071-1050/12/12/4950/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:12:y:2020:i:12:p:4950-:d:372833

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().