Mobile Payment Adoption in the Age of Digital Transformation: The Case of Apple Pay

Francisco Liébana-Cabanillas, Inmaculada García-Maroto, Francisco Muñoz-Leiva and Iviane Ramos- de-Luna
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Francisco Liébana-Cabanillas: Department of Marketing and Market Research, University of Granada, 18010 Granada, Spain
Inmaculada García-Maroto: Department of Marketing and Market Research, University of Granada, 18010 Granada, Spain
Francisco Muñoz-Leiva: Department of Marketing and Market Research, University of Granada, 18010 Granada, Spain
Iviane Ramos- de-Luna: Faculty of Economics and Business, Open University of Catalonia, 08018 Barcelona, Spain

Sustainability, 2020, vol. 12, issue 13, 1-15

Abstract: Current developments in information technology and communications, as well as the significant transformations the business world is being forced to make, are generating an opportunity for widespread acceptance of mobile payments. The present research analyzes the intention to use the Apple Pay mobile payment system, as well as contextualizing and evaluating the different antecedents of its use. To carry out the research, 539 users were invited to respond to an online questionnaire, and an analysis of structural equation modeling was used. The results indicate that perceived value is the variable that most influences the intention to use the proposed payment system, followed by perception of utility and risk. This work has important implications for companies in the sector.

Keywords: mobile payment; Near Field Communication; Apple Pay; intention to use (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (19)

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