Online Company Reputation—A Thorny Problem for Optimizing Corporate Sustainability

Ionica Oncioiu, Delia-Mioara Popescu, Elena Anghel, Anca-Gabriela Petrescu, Florentina-Raluca Bîlcan and Marius Petrescu
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Ionica Oncioiu: Faculty of Finance-Banking, Accountancy and Business Administration, Titu Maiorescu University, 040051 Bucharest, Romania
Delia-Mioara Popescu: Faculty of Economic Sciences, Valahia University, 130024 Targoviste, Romania
Elena Anghel: Faculty of Economic Sciences, Valahia University, 130024 Targoviste, Romania
Anca-Gabriela Petrescu: Faculty of Economic Sciences, Valahia University, 130024 Targoviste, Romania
Florentina-Raluca Bîlcan: Faculty of Economic Sciences, Valahia University, 130024 Targoviste, Romania
Marius Petrescu: Faculty of Economic Sciences, Valahia University, 130024 Targoviste, Romania

Sustainability, 2020, vol. 12, issue 14, 1-13

Abstract: The new economic environment, characterized as volatile, uncertain, complex, and ambiguous, has been generated through the evolution of a world in which online reputation and corporate social responsibility have become closely interconnected. In this study, we assessed whether corporate social responsibility is a goal with multiple implications for the image of the organization and its financial results, which present a model for measuring online reputation in the context of optimizing corporate sustainability. We used an econometric approach that showed that the main purpose of the model is to determine the best value of the dependent variable by providing a number of new sets of explanatory variables on the exact quantification of the company’s online reputation. The main results can support the decision-making process in building and maintaining online reputation in the short or long term, and the information provided is useful for implementing online reputation management programs. We provide a rather nuanced picture of the relationship between the credibility of corporate sustainability claims, financial security, and the chance of preserving the online reputation built. The research shows that online reputation risk management is no longer optional; online reputation must become a strategic resource for sustainable business.

Keywords: online reputation; corporate social responsibility; corporate sustainability; sustainable performance; sustainable economy (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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