Airbnb Is Customers’ Choice: Empirical Findings from a Survey

Chrysa Agapitou, Anna Liana, Dimitrios Folinas and Aggeliki Konstantoglou
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Chrysa Agapitou: Department of Business Administration, University of Piraeus and Hellenic Open University, 18534 Patras, Greece
Anna Liana: School of Social Sciences, Hellenic Open University, 26335 Patras, Greece
Dimitrios Folinas: Department of Supply Chain Management, International Hellenic University, 60100 Katerini, Greece
Aggeliki Konstantoglou: Department of Production and Management Engineering, Democritus University of Thrace, 67100 Xanthi, Greece

Sustainability, 2020, vol. 12, issue 15, 1-13

Abstract: The main objective of this paper is to identify the incentives (strengths) that attract tourists to use the Airbnb platform. Moreover, Airbnb tourists’ expectations are compared to the services provided by hotels in order to assess their possible weaknesses. Via a quantitative survey that includes the exploration of the knowledge and use of this platform, a comparative analysis of the levels of agreement, along with a disagreement with the various incentives, are identified in order to highlight how important the practical factors for Airbnb’s choice are. The results show that the hotel industry is actually exposed to Airbnb’s existence and clearly disputes the statement as to whether Aibnb complements or just competes with traditional accommodations.

Keywords: sharing economy; peer-to-peer; electronic word of mouth; Airbnb (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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