Corporate Environmentalism: An Emerging Economy Perspective

Farida Saleem, C. Gopinath, Amira Khattak, Saiqa Saddiqa Qureshi, Alawiya Allui and Ahmad Adeel
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Farida Saleem: College of Business Administration, Prince Sultan University, Riyadh 11586, Saudi Arabia
C. Gopinath: Department of Strategy and International Business, Sawyer Business School, Suffolk University, Boston, MA 02108, USA
Amira Khattak: College of Business Administration, Prince Sultan University, Riyadh 11586, Saudi Arabia
Saiqa Saddiqa Qureshi: Department of Business Administration, Fatima Jinnah Women University, Rawalpindi 46000, Pakistan
Alawiya Allui: College of Business Administration, Prince Sultan University, Riyadh 11586, Saudi Arabia
Ahmad Adeel: Lahore Business School, University of Lahore, Gujrat Campus, Gujrat 50700, Pakistan

Sustainability, 2020, vol. 12, issue 15, 1-17

Abstract: Corporate environmentalism recognizes the importance of environmental issues to a corporation and how it integrates these issues into its strategy. Studies in the US and Spain have identified three variables, namely, public concern, regulatory pressures and competitive advantage to be significant in influencing corporate environmentalism. Emerging countries, although significant contributors to global environmental concerns have generally been ignored in the corporate environmentalism literature. We collected data through a questionnaire survey from managers operating in a variety of industries in Pakistan, an emerging market. Structural equation modeling technique was used for data analysis. Results show that, unlike in the developed countries, customer concern is not an antecedent of corporate environmentalism. Top management commitment was found to be important, both directly and as a mediating variable which has important implications for research and policy in this context.

Keywords: corporate environmentalism; environmental strategy; corporate sustainability; business practices; emerging market (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

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