Sustainable Consumption Behavior at Home and in the Workplace: Avenues for Innovative Solutions

Jūratė Banytė, Laura Šalčiuvienė, Aistė Dovalienė, Žaneta Piligrimienė and Włodzimierz Sroka
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Jūratė Banytė: School of Economics and Business, Kaunas University of Technology, Gedimino str. 50, 44239 Kaunas, Lithuania
Laura Šalčiuvienė: School of Economics and Business, Kaunas University of Technology, Gedimino str. 50, 44239 Kaunas, Lithuania
Aistė Dovalienė: School of Economics and Business, Kaunas University of Technology, Gedimino str. 50, 44239 Kaunas, Lithuania
Žaneta Piligrimienė: School of Economics and Business, Kaunas University of Technology, Gedimino str. 50, 44239 Kaunas, Lithuania
Włodzimierz Sroka: Management Department, WSB University, Zygmunta Cieplaka str. 1c, 41-300 Dąbrowa Górnicza, Poland

Sustainability, 2020, vol. 12, issue 16, 1-24

Abstract: Companies which offer innovative solutions to aid the achievement of sustainable consumption behavior of individuals in home environment gain a competitive advantage. The study aims to uncover the relationship between the engagement in sustainable consumption and sustainable consumption behavior of individuals at home and in the workplace environments enabling companies to provide innovative solutions to advance sustainability management. This research holds that sustainable consumption behavior is a process and the focus of this study is use behavior. An online survey was employed to collect data from 407 respondents in the United Kingdom. Consumers working in both private and public sectors were surveyed. Data analysis suggests that one dimension of engagement in sustainable consumption, namely, Enthusiasm and Attention, mostly influences sustainable consumption behavior at home and in the workplace. Further, females feature higher sustainable consumption behavior at home and in the workplace most of the time in comparison to males. Also, there are age differences apropos sustainable consumption behavior at home and in the workplace. Social Learning Theory and Collaborative Consumption Theory are used to raise hypotheses and explain findings. The findings lead to practical implications for companies regarding engagement and sustainable consumption behavior in both environments in terms of incentives, green product and service innovation that may be offered to individuals to enhance sustainability.

Keywords: engagement in sustainable consumption; sustainable consumption behavior; home and workplace environments; innovative solutions (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (9)

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